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Max Azria, Founder, Designer, Chairman and Chief Executive Officer of BCBGMAXAZRIA, had a vision of making high fashion affordable. With the launch of the BCBGMAXAZRIA brand, he redefined the designer category by offering innovative, high-quality clothing at contemporary price points.

Named for the French phrase bon chic, bon genre, a Parisian slang meaning "good style, good attitude," the brand embodies a true combination of European sophistication and American spirit.

With critically acclaimed collections, a loyal following of Hollywood’s top celebrities and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today.

 
WHAT'S NEW
  • BCBGMAXAZRIA AUTUMN COLLECTION

  • 2017 BCBG BREEZE NIGHT EVENT

  • SPRING 2017 COLLECTION

  • FALL/WINTER PRESS PREVIEW

  • BCBGMAXAZRIA AUTUMN 2016 COLLECTION

  • BCBGMAXAZRIA SUMMER 2016 COLLECTION

  • BCBGMAXAZRIA SPRING 2016 COLLECTION

  • BCBGMAXAZRIA FALL/WINTER 2015 COLLECTION

  • BCBGMAXAZRIA FALL 2015 COLLECTION

  • BCBGMAXAZRIA SUMMER 2015 COLLECTION

  • BCBGMAXAZRIA SPRING 2015 COLLECTION

  • BCBGMAXAZRIA FALL 2014 COLLECTION

  • BCBGMAXAZRIA SUMMER 2014 COLLECTION

  • BCBGMAXAZRIA SPRING 2014 COLLECTION

  • BCBGMAXAZRIA FALL/WINTER 2013 TREND EVENT